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Corona - La Suerte no Juega

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Effies / 1 Silver / Real Time Marketing


At Corona, we believe that achieving what we propose does not depend on luck, winning should not be a matter of chance.
We are the protagonists of our consequences. We believe that winning is a matter of knowing that you can achieve it, of getting to work and doing it.
That’s why we wanted to show that luck doesn’t play in soccer, Mexico does.