Açaí is traditionally a fruit used by Amazonian tribes due to its highly nutritious value, and amazing flavor.
This ancient knowledge took some spotlight in the early's 2010s in South America by surfers that introduce the fruit to the mainstream public, raising its popularity.
And knowing all their properties, they decided that is time for the world to see how amazing this super fruit is.
The brand design and inspiration come directly from visual elements of the tribes' clothes ornamentation, but tweak to be more contemporary and easily reproducible.
The brand visual world is full of rich vibrant images and colors, green and purple.
Reflecting the energy and vitality of the Açaí.
Our main motivation is to make people close to their cultural roots because even if we look different, we come from the same core, center, and heart, the Amazonas.
