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Kellogg's — Uniform against malnutrition

Cannes Lions / Bronze / Sustainable Development Goals
Clio Awards / 2 Shortlists / PR & Product Design
El Ojo / 1 Bronze / El Ojo Diseño


In Mexico, 1 out of every 8 children under the age of five suffers from malnutrition.
But the real problem is that usually malnourished children can look healthy.
How we could fight a problem that is hard to see?