As an Associate Creative Director for Edelman, I had the fortune to work with United Nations Women and create some campaigns against sexism and misogyny. I feel tremendous pride in being able to work with such a dream client for any creative and develop campaigns that generate a social impact.

#ChangethePunchline, uses humor to directly address prejudices, particularly sexist jokes, inviting us to turn the script and make sexism the but of the joke.

The campaign launched on their social channels, and then one by one, influencers and comedians joined us, to expand our message. Encouraging others and especially young men, to talk openly, normalize conversations, and stand-up against sexism,